Foundations in Film.
Step back into an era when photography demanded precision, patience, and craft. My photographic archives trace my journey from the early 1990s—documenting the explosive rise of snowboarding, the legendary career of Allen Iverson, and the pulse of the early 2000s hip-hop scene. These images mark the foundation of my visual storytelling, created in the days of film when every frame was earned through experience, intuition, and a deep understanding of the process. This collection stands as both a tribute and a time capsule—honoring a period when creating an image meant truly making one.
Tear Sheets
I've built my career creating advertising imagery for some of the world's largest brands. Much of my early work was for print advertising—magazines, billboards, and national campaigns—back when print was the primary medium. As the industry shifted to digital, I evolved with it, applying the same focus on creating strong, memorable visuals that help brands connect with people.
Allen Iverson
I spent years documenting Allen Iverson, catching him in raw moments—on the court, in the locker room, and at home. AI trusted me to show him as he was—bold, unfiltered, and human. These shots showcase attitude, culture, and the rise of a man who changed the game and defined an era.
90’s Snowboarding
I came up shooting the snowboard scene in the ‘90s, back when everything felt raw and wide open. That was my proving ground—chasing fast lines, unpredictable light, and moments you only get once. It taught me how to move quick, frame action, and still catch the vibe of the place and the people in it. That’s where my style was built.